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Joseph Ettedgui
Joseph Ettedgui (1936-2010), usually known simply as Joseph, was an influential London-based retailer and founder of the Joseph retail empire. After his death, the chair of the British Fashion Council Harold Tillman described him as: “a great designer, retailer and entrepreneur”. ''Le Figaro'' fashion editor Godfrey Deeny has described him as: "one of the half dozen greatest fashion retailers in the past half-century".〔http://www.fashionreview.co.uk/joseph-fashion/. Retrieved 2013-02-03.〕〔http://www.fashionwiredaily.com/first_word/news/article.weml?id=3140. Retrieved 2013-02-03.〕
==Early life and career==
Born in Casablanca on February 22 1936, Joseph Ettedgui was the son of a French-Moroccan furniture retailer of Jewish ancestry. Joseph’s father considered retailing to be a degrading profession and hoped his son would become a doctor or lawyer.〔http://www.telegraph.co.uk/news/obituaries/culture-obituaries/7483180/Joseph-Ettedgui.html. Retrieved 2013-02-01.〕〔http://www.thejc.com/news/uk-news/29735/fashion-designer-joseph-dies. Retrieved 2013-02-03.〕 Joseph had no such ambitions and moved to London with his brother Maurice in 1960 to train as a hairdresser. Two years later the brothers opened a hairdressing salon (Salon 33) in King's Road, Chelsea – one of the epicentres of Swinging London. In 1964, their brother Franklin joined them.〔http://www.independent.co.uk/news/obituaries/joseph-ettedgui-fashion-designer-and-entrepreneur-who-made-his-name-selling-cleancut-styles-at-affordable-prices-1925444.html Retrieved 2013-02-03.〕〔http://www.guardian.co.uk/lifeandstyle/2010/mar/23/joseph-ettedgui-obituary?INTCMP=SRCH. Retrieved 2013-02-03.〕 In an interview in 1989 with the ''Jewish Chronicle'', Joseph said: “I really wanted to be an architect but I'm terribly impatient. I decided to take a course in hairdressing and I loved it; I loved the way you could transform someone in two hours".〔
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